Rachel Woods

About Rachel Woods

At Konnecto, I work with brands to uncover what traditional affiliate and performance reporting can’t see anymore.As AI, browser tools, and zero-click journeys reshape how consumers discover and buy, a growing amount of partner influence never shows up in last-click or network data. That creates blind spots around who is actually driving value, where revenue is leaking, and which partners are being over- or under-paid.What I do is help brands reverse-engineer the full path to conversion. Konnecto sits on top of any existing setup and analyzes real consumer journeys to surface three things: attribution hijacking and fraud, true competitive benchmarks, and AI-driven influence that happens without a click.Instead of assumptions or directional metrics, we give teams proof. Which partners influenced the conversion. Where commissions are being misattributed. How competitors are winning customers. And how AI is quietly shifting performance away from traditional channels.My role is to translate those insights into action so brands can protect revenue, optimize partnerships, and make decisions based on what’s actually happening, not what the reporting says.

Experience

1. Regional Sales Director

   Konnecto

   Nov 2025 — Present

Education

• Indiana University of Pennsylvania

  Bachelor's degree

  2012 — 2018