Rodrigo Cuello

Senior Vice President at Salesforce

Role
Senior Vice President at Salesforce
Location
Miami-Fort Lauderdale, FL, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Rodrigo Cuello

I work at the intersection of human behavior, and large-scale organizational transformation.Over the last two decades, I’ve built my career in the technology industry across Latin America, with more than a decade in senior leadership roles leading enterprise sales and go-to-market organizations. I began my career in Colombia and later moved to the United States, operating across the region with particularly deep leadership experience in Brazil and Mexico. Working in highly diverse markets has shaped how I think about growth, culture, and the role technology plays in transforming organizations.My work has always lived at the crossroads of strategy, execution, and people. I’m deeply interested in how technology — especially AI — shapes human behavior inside organizations, and how intentional design can reinforce trust, clarity, and better decision-making at scale. Technology alone does not change organizations; the systems we design shape how people think, decide, and act.As a leader, my purpose is to unlock potential, helping teams move beyond perceived limits and build systems that expand what humans can do together.Outside of work, I enjoy reading, writing, traveling, and spending time with my family. Being the father of a child on the autism spectrum has profoundly shaped how I think about learning, reinforcement, and adaptation — lessons that influence both my leadership and my perspective on technology.

Experience

  1. Senior Vice President

    Salesforce

    Feb 2026 — Present · Miami-Fort Lauderdale, FL, US

Education

  • Universidad Industrial de Santander

    Ingeniero, Electronica

    1999 — 2005

  • Massachusetts Institute of Technology

    Artificial Intelligence: Implications for Business Strategy Program, MIT Sloan, CSAIL

  • Wharton Executive Education

    Understanding the Brain: Using Neuroscience to Deliver Better Business Results, Neuroscience

Skills

  • Avaya
  • Call Center
  • Telecommunications
  • Unified Communications
  • Cisco
  • Ip Networking
  • Social Media
  • Contact Centers
  • Networking
  • Consulting
  • Customer Service
  • Value Selling
  • Voip
  • Sip
  • Telephony
  • Ivr
  • Video Conferencing
  • Solution Selling
  • Team Leadership
  • Account Management
  • Itil
  • Cisco Technologies
  • Ip
  • Wireless
  • Switches
  • Cloud Computing
  • Network Architecture
  • Channel Partners
  • Call Centers
  • Pre-Sales
  • Mpls
  • Troubleshooting
  • Management
  • Data Center
  • Network Design
  • Product Management
  • Managed Services
  • Wan
  • Strategy
  • Business Development

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Rodrigo Cuello — Senior Vice President at Salesforce in Miami-Fort Lauderdale, FL, US | Unifers