Rahul Chauhan
Performance Marketing Professional | Search Arbitrage | 30Cr+ in Ad Spend | Google Ads, & Meta Ads |US, TEIR-1 | RSOC | AFD/AFS | Native Ads|
- Role
- Manager - Media Buying at Z1 Tech
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Rahul Chauhan
An experienced Performance Marketer with a passion for driving customer engagement and…
Experience
Manager - Media Buying
Jan 2022 — Present · Gurugram, IN
Spearheaded daily management and optimization of 25+ PPC accounts across Google Ads, Bing Ads, and Taboola, overseeing a cumulative monthly ad spend of $450K+. Executed and scaled campaigns simultaneously for AFD/RSOC feeds and multiple verticals, driving measurable growth in traffic acquisition and lead generation. Targeted diverse geographies including Tier 1 markets (US, Canada, UK, Australia) and strategically expanded into APAC, Middle East, and select Tier 3 regions to maximize global reach. Conducted A/B testing on ad copy, keywords, targeting strategies, and landing pages, consistently improving CTR, Quality Score, and conversion rates while reducing CPA. Leveraged advanced tools such as Google Analytics, Keyword Planner, and SimilarWeb to monitor key KPIs — CTR, CPA, ROI — and implement data-driven optimization strategies aligned with internal performance goals. Designed and executed multi-channel campaigns (Search, Display, YouTube, Native Ads) with focus on keyword research, ad group structuring, and bid management for optimal ROI. Collaborated with cross-functional teams to develop creative assets, audience segmentation strategies, and landing page enhancements supporting lead quality and volume growth. Managed and mentored a 5-member team, delegating tasks, setting performance benchmarks, and ensuring seamless execution to achieve monthly revenue and lead targets.
Education
National Institute of Open Schooling (NIOS)
10th
2009 — 2010
National Institute of Open Schooling (NIOS)
High School Diploma
2011 — 2012
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