Ric Cederholm

About Ric Cederholm

I’m a Product Director / Lead Technical Product Manager who specializes in product discovery, cross-functional influence, and delivering customer‑centric solutions in complex enterprise environments. I thrive at the intersection of strategy, technology, and user experience—rapidly learning new domains, framing problems clearly, validating assumptions early, and driving measurable outcomes.My background spans healthcare, MarTech, digital experience platforms, and enterprise automation. I’ve led discovery and delivery for products that doubled statewide COVID‑19 testing capacity, improved customer insights by 50%+, increased engagement by 25%, and boosted operational efficiency by more than 75%.I partner closely with engineering, design, operations, finance, legal, and compliance to ensure solutions are valuable, usable, feasible, and viable. I’m passionate about structured narrative writing, data-informed decision-making, and building products that solve meaningful problems.If you’re working on complex challenges that require clarity, collaboration, and modern product thinking, I’d love to connect.

Experience

1. Owner

   Cederholm Photography

   Jan 2010 — Present · Madison, WI, US

   Lead Photographer / Owner• Senior and Family photography sessions.• NICA Team Photographer for Blue Mounds, Blackhawk, and Waunakee mountain bike teams.• Photographer for local High School Football games.• Waunakee Wave team photographer from 20••••16• In-studio headshots for professional portfolios.• Contract photographer for Capital Photography (20••••12); shot over 12 weddings as either a lead photographer or in a second shooter role.Key Skills• Photo Mechanic• Canon DPP 4.0 Software• Adobe Lightroom• Adobe Photoshop - Generative AI• Off-Camera Flash• In-Studio Setup with Backdrops

Education

• Minnesota State University, Mankato

  Master of Arts - MA, Industrial and Organizational Psychology

• University of Wisconsin–Oshkosh

  Bachelor of Science - BS, Psychology

Skills

• Lightroom
• Project Planning
• Job Analysis
• Spss
• Program Management
• Project Management
• Software Requirements
• Saas
• Focus Groups
• Qualtrics
• Leadership
• Agile Project Management
• Survey Research
• Software Project Management
• Research Design
• Analysis
• Software Development
• Statistics
• Jira
• Software Development Life Cycle (Sdlc)
• Internet Product Development
• Quantitative Research
• Requirements Analysis
• Survey Methodology
• Psychometrics
• Software Documentation
• Sdlc
• Wedding Photography
• Digital Photography
• 360 Degree Assessment
• Sales Engineering
• Google Analytics
• Databases
• Agile Methodologies
• Management
• Consulting
• 360 Feedback
• Dashboard Metrics
• Business Analysis
• Employee Opinion Surveys