Rosa Carbajal

About Rosa Carbajal

Customer and User Experience leader with a background spanning market research, customer and employee experience, and software UX within global organizations. I specialize in designing and scaling research programs, building and leading high-performing teams, and influencing executives to adopt customer-centric strategies that drive measurable business impact.As an innovation leader, I focus on applying emerging technologies to elevate customer experiences. My team pioneers work in conversational AI to explore how AI can transform research and development process and procedures. This work combines creativity, data-driven insights, and human-centered design to uncover opportunities that increase adoption, improve loyalty, and deliver meaningful results.I am passionate about translating insights into digital and service experiences that shape organizational strategy while empowering teams to experiment, grow, and achieve excellence.

Experience

1. Sr Ux Research Manager

   NetApp

   Jul 2023 — Present · US

   Scaled UX Research from a single practitioner into a globally distributed, high-performing team; secured and managed a significantly expanded budget while elevating research as a strategic function- Advanced the maturity of research practices by establishing end-to-end methods (usability testing, surveys, A/B testing, journey studies, diary studies) and operationalizing insights to drive product strategies and digital experiences- Pioneered innovation in AI-powered research, leading initiatives in conversational AI—designing chat personas and conducting mock AI chat focus groups—to explore new methods for understanding user needs and behaviors and evolve research procedures- Partnered with senior leaders to influence product roadmaps, ensuring research-backed alignment with customer needs, expectations, and long-term business goals- Championed user-centered design across the organization, embedding customer insights into executive-level decision-making and fostering a culture of evidence-based innovation.

Education

• University of Miami Herbert Business School

  BBA, International Finance and Marketing

  1992 — 1995

Skills

• Web Analytics
• Microsoft Office
• Salesforce.com
• Online Advertising
• Real Estate
• Integrated Marketing
• Market Research
• Digital Media
• Customer Experience
• Enterprise Search
• SEO
• Doubleclick
• Google Search
• Search Engine Technology
• Google Search Appliance
• Project Management
• Product Management
• Search Analysis
• Google Analytics
• Online Marketing
• Digital Marketing
• Advertising
• Marketing
• Email Marketing
• Customer Insight
• Digital Strategy
• Analytics
• Business Strategy
• Search Engine Ranking
• Omniture
• Social Media
• Strategic Planning
• User Experience
• Marketing Strategy
• Strategic Partnerships
• Sem