Ryan Campbell
Senior Demand Generation Manager @AcuityMD
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WORK HISTORY
Senior Demand Generation Manager @AcuityMD
Toronto, ON, CA
EDUCATION
Grenoble Ecole de Management
Master in International Business (MIB), Business Administration and Management, General
Western University
Bachelor of Arts (B.A.), Political Science and Government
UNSW
Bachelor of Arts (B.A.), Political Science and Government
ABOUT RYAN CAMPBELL
As an ABM Lead at Shopify, I design and execute account-based marketing campaigns to acquire new enterprise accounts for the business. My account-based strategy leverages predictive analytics and qualitative testing to understand the needs and behaviours of target personas, which helps me to optimize my campaign messaging, experiences, and conversions. I have six years of experience in business development, demand generation and ABM working for B2B software companies. I hold a Master in International Business from Grenoble Ecole de Management, and a Bachelor of Arts in Political Science from Western University. I am passionate about geopolitics, markets, and history, and I enjoy playing golf and tennis.
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