Becky Caldwell

About Becky Caldwell

Resourceful and results-driven professional who has twenty-eight years of automotive experience providing superior brand management and business development services to a number of organizations. Business Unit Manager who is able to foresee business opportunities, and balance consumer needs with business needs. Creative strategist with extensive experience handling software development support, market research, budgeting, marketing initiatives, project management, event coordination and corporate communications. Dynamic Professional who continually demonstrates the ability to deliver the “Wow” factor to positively position organizations in the marketplace.

Experience

1. Vice President, Product Innovation & Integration

   FordDirect

   Apr 2022 — Present

   Lead diverse team to develop new strategies and product offerings by leveraging market research, data insights and industry knowledge.• Introduce FordDirect’s first ever Platform Solution to improve dealer efficiency and enhance overall consumer shopping engagement• Leverage Customer Data/Journey Platform to develop new services and enhance existing products• Manage Market Research and Competitive Intelligence team to continuously collect information to guide product development and identify opportunities to drive customer satisfaction• Launch value added solutions to a newly created Marketplace to drive incremental margin to the bottom line• Serve as strategic advisor for multiple applications: Ford Model e discovery, Ford Pro products, Ford Motor Company and FordDirect reporting metrics used to improve Dealer consulting initiatives

Education

• Miami University

  MBA, Business Administration and Management, General

  2000 — 2002

• Eastern Kentucky University

  BBA, Marketing and Management

  1991 — 1994

Skills

• Saas
• Market Research
• Business Development
• Online Marketing
• Digital Marketing
• Budgets
• Sales Process
• Salesforce.com
• Market Planning
• Project Management
• Sem
• Lead Generation
• Competitive Analysis
• Selling
• Start-Ups
• Brand Management
• Marketing Strategy
• Strategic Partnerships
• Business Planning
• Operations Management
• Program Management
• Automotive
• Product Launch
• Customer Satisfaction
• Training
• New Business Development
• Mobile Devices
• Crm
• Analytics
• Business Strategy
• B2b
• Sales
• Online Advertising
• Account Management
• Negotiation
• Marketing Management
• Strategy
• E-Commerce
• Marketing
• P&L Management