Ricky Cadden
- Role
- Director of Digital Strategy at Balcom Agency
- Location
- Asheville, NC, US
- LinkedIn followers
- 500 followers
About Ricky Cadden
I\'ve built digital marketing programs from the ground up for major brands including 90+…
Experience
Director of Digital Strategy
Nov 2021 — Present
Responsible for guiding the overall strategic direction for the full list of clients, with a focus on an integrated approach across all digital channels (including both paid and organic efforts). I also serve as the internal agency subject-matter expert for projects including CRM, data, email, marketing automation, landing pages, and SEO. Additionally, I lead the digital analytics team in developing and implementing strategies and insights and work closely with the media, social, web, creative and account management teams to identify client KPIs, opportunities and objectives. I work closely with our top clients and play a key role in new business development through research, strategy development and presentations. Lead a team to support, facilitate and enhance digital marketing efforts Collaborate with internal teams to identify campaign and channel-specific goals and build an infrastructure to measure performance and optimization opportunities Oversee the reporting process and encourage compelling analytical stories with a clearly defined data strategy, consistent tracking and insightful analysis Initiate agency-wide digital education opportunities, including trainings, lunch and learns, certifications and conferences Support biz dev efforts for new and existing clients through digital research, analytically based recommendations and trend awareness
Education
Abilene Christian University
B.B.A., Marketing and Management
2001 — 2005
Skills
- Copywriting
- Social Media Outreach
- Crm
- Brand Development
- Marketing Communications
- Advertising
- Content Strategy
- Mobile Marketing
- Integrated Marketing
- Youtube
- Social Media
- Marketing
- Social Media Marketing
- Mobile Technology
- Blogging
- Digital Marketing
- Mobile Devices
- Corporate Blogging
- Management
- Online Marketing
- SEO
- Awesomeness
- Digital Media
- Social Media Strategist
- Photoshop
- Online Advertising
- Wordpress
- Marketing Strategy
- Videography
- Digital Strategy
- Strategy
- Search Engine Optimization (SEO)
- E-Commerce
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