Brian Denning

About Brian Denning

Negotiation ProfessionalExtensive Sales, Marketing, and Strategy background supported by a MBA and a PhD in Leadership and a PhD in Organizational Change Management.20+ years of business experience with multi-billion dollar P&L responsibility. Focused on creating profit for both large and small companies. Founded two start-ups - From inception to sustainable profitability to selling.Industries of Experience:Hydrogen Generation Technologies - RainmakerAutomotive Repair Services - OwnerBuilding Materials and Energy Market Products – Sales & Marketing, Communication Tower Construction experienceCPG (Consumer Packaged Goods) Industry - POP Design, Retail Marketing, Logistics, Program Creation, Sourcing/Purchasing, Display Creation, Focus Group Research, and Program/Product Lifecycle AnalysisTextiles – Area Rugs, Broadloom, Mats, and Carpet Tiles - Initiated multi-million dollar contracts with national retailers. Technology – High Speed Internet Service Provider (Founder - Wired and Wireless)Marketing – Marketing Research (incl. Conjoint Analysis), Guerrilla Marketing, & SEO/Targeted MarketingTransportation – Car Rental Industry Operations and Project/Program ManagementSoftware – Big Data, Data Warehousing, Data Marts, and Data MiningFinancial Management – Revenue Management, Utilization ManagementSpecialties: Negotiation Expert Specializing in Large (Multi-Billion Dollar) Commercial Negotiations. Product Portfolio Management and Product Re-engineering.Creative Marketing and Sales Solutions with a high ROI.Sales Positioning and Management, Marketing Research Creation, Execution, and Analysis.Procurement negotiation expertise.Value Creation through Target Marketing and Market Penetration.Brand Reconstruction and Brand Management.

Experience

1. Sr Negotiation Consultant

   The Gap Partnership

   May 2022 — Present · Chattanooga, TN, US

   The Gap Partnership is a global negotiation consultancy specializing in negotiation solutions and strategies, operating in over 50 countries, 14 languages, and serving more than 450 organizations. In my role, I have trained over 600 corporate executives in the art and science of skilled commercial negotiation. I provide advisory support/consulting for global multi-million-dollar negotiations in the United States and Canada, as well as executive coaching. My advisory support has focused on JBPs (Joint Business Planning efforts), collective bargaining agreements, price actions (increases), creative value creation through partnerships, risk mitigation modeling, global master service agreements, and M&A deal formation.My sector expertise and focus: Tech, CPG/FMCG, Retail, Industrials (Certified Gap Partnership Industry Expert), M&A, Collective Bargaining Agreements, and Business Transformation. My cross-industry experience and cross-departmental perspective enable creative problem-solving approaches to create more value through negotiation. I use psychological profiling, preconditioning, mirroring, non-verbal coaching, and help clients reduce verbal \'extra\' words that diminish proposal effectiveness. My team and I provide real-world, practical commercial experience, rather than theoretical University concepts. My advisory engagements are ‘self-funding’ once the client discovery and scoping process have been completed, with a quantifiable sustainable client net profit target.

Education

• University of Missouri-Saint Louis

  MBA, Strategic Marketing

  2000 — 2002

• Tennessee Temple University

  Master of Ministry, Seminary School

  2011 — 2012

• Carolina University

  Doctor of Philosophy - PhD, Organizational Leadership

  2012 — 2016

• The University of North Carolina at Chapel Hill

  B.S.B.A

• UNC Kenan-Flagler Business School

  BSBA, Marketing, Finance

  1991 — 1996