Robert Bennett

About Robert Bennett

Design, brand, and communications consultant to corporate and non-profit client base. Focused on use of design and copy as a tool of business to improve the bottom line. Strategically re-positioned NYC non-profit from a \"sports\" orientation, that was causing confusion in the marketplace, to a more appropriate educational focus that is more effective in marketing to their target audiences. Former head of design for US division of major financial services firm. Created a business-focused design group and helped lead the division through three major re-brandings (visual strategy). Helped implement a software-based production management system that cut time to market in half and overall production costs (man-hours) by approximately 40%. Represented division on global branding committee. Chairman of BMore Streets for People, an Open Streets Initiative of the City of BaltimoreCommunications and design educator at several colleges/universities in the Baltimore area. Guest speaker at a national conference on global branding. Former executive board member of AIGA-Baltimore.Professional writer and designer for corporate clients. Writer and commentator on design blogsSeeking new challenges in the design and branding fields.Specialties: Design strategy, brand strategy, art direction, graphic design, copywriting. production

Experience

1. Adjunct Professor of English

   University of Maryland Baltimore County

   Aug 2013 — Present · Catonsville, MD, US

   Professor for English 393: Technical Communications. A writing intensive course for technically focused majors that introduces and challenges them on design, verbal and visual presentations, writing projects, and the opportunity to test their skills in the marketplace under the close eye of an experienced marketing professional.

Education

• University of Maryland

  BS, Journalism (Advertising)

• University of Baltimore

  MA, Publication Design

• Huntington High School

  Diploma, College Prep

  1979 — 1982

Skills

• Concept Development
• Mac
• Typography
• Indesign
• Social Media
• Publications
• Graphic Design
• Visual Communication
• Branding & Identity
• Art
• Brochures
• Creative Writing
• Advertising
• Marketing Communications
• Illustrator
• Blogging
• Graphics
• Nonprofits
• Copywriting
• Art Direction
• Newsletters
• User Interface Design
• Design Strategy
• Photography
• Brand Development
• Quarkxpress
• Strategy
• Public Speaking
• Adobe Creative Suite
• Speech Coaching
• Wordpress
• Email Marketing
• Layout
• Corporate Branding
• Collateral
• Creative Direction
• Logo Design
• Photoshop
• Press Releases
• Corporate Identity