Rachel Bishop Broering
Uncovering data and translating into strategic direction for businesses solve their greatest growth challenges.
- Role
- Digital Sales Manager and Strategist at Wcpo 9 News
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Rachel Bishop Broering
I help companies in all industries use media to grow and develop their business. My…
Experience
Digital Sales Manager and Strategist
Jun 2018 — Present · Cincinnati, OH, US
Sold and implemented complex digital campaigns by working in the field with team of up to 14 integrated account executives and behind the scenes with corporate ad operations team.• Acquired and retained business relationships via consultative sales approach (research, needs analysis, proposal, follow up/close, strategy, creative production, implementation, reporting, retention, and upsell).• Defined KPIs, established tracking mechanisms, assessed results, designed A/B tests, formatted raw data into comprehensive reports, and presented data & optimizations to clients and salespeople.• Championed strategies and training to achieve revenue goals. • Improved client retention by 45% in first year of employment. Achieved one of the highest client retention rates in the company during COVID-19 pandemic.• Increased annual digital media revenue by 29% per year.
Education
Madison Central High School
High School Diploma, Madison County Leadership Program participation
2004 — 2008
Kentucky Tech (Madison County)
Credit towards High School Diploma, Focus: Business
2004 — 2008
Northern Kentucky University
Bachelor of Science (BS), Biochemistry
2008 — 2012
Northern Kentucky University
Master of Business Administration
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