Ryan Basco
Account Executive Ii @Wrapbook
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WORK HISTORY
Account Executive Ii @Wrapbook
Toronto, ON, CA
Own sales cycle for a workflow-driven payroll & production operations platform, selling into finance, accounting, and operations stakeholders across film & TV organizationsDrive multi-threaded sales cycles across producers, finance leads, legal, and business affairs to align on operational and financial workflowsExceeded quota with 164% average attainment in 2025 on a $1.38M annual quotaClose 20–30+ new accounts monthly consistently maintaining high velocity while managing complex stakeholder environmentsLed early upmarket GTM motion, adapting sales strategy to larger deal sizes and more complex buying committeesAct as key liaison between customers and internal teams (product, marketing), translating customer workflow challenges into product insightsManage pipeline of opportunities positioning platform as critical financial infrastructure
EDUCATION
University of Waterloo
Bachelor's Degree
SKILLS
ABOUT RYAN BASCO
Business tech sales closer & GTM operational builder. Building processes + playbooks that scale organizational growth to run faster & more efficiently
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