Raja Baradwaj
Currently leading Cloud and Ecosystem Marketing at HCLTech
- Role
- Director - Ecosystem Marketing at HCLTech
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Raja Baradwaj
A little more than 23 years ago, some of my peers contemplated joining advertising because they thought it was glamorous. A couple were even more outrageous. They thought they could grow long hair and be perennially inebriated at work. Some just wanted to live life. I was a little different. I wanted to make it to the cover of A&M, an advertising and marketing magazine in India those days. A year or so after I joined account management, A&M didn\'t want to disappoint me anymore. They closed down! I finally appeared in a Gulf Marketing Review (GMR) issue in Dubai in October 2007. In the interim, I gained valuable experience and expertise across traditional, non-traditional and new media disciplines. And have managed to transform me into an integrated marketing communications professional.My strengths are Strategic Planning & Digital Marketing.Specialties: Advertising, Direct Marketing, CRM, Digital Marketing, Strategic Planning, Web Analytics.
Experience
Director - Ecosystem Marketing
Feb 2018 — Present · Chennai, IN
Education
Madura College (Aut), Madurai
BSc, Physics
1993 — 1996
The University of British Columbia
UBC Award of Achievement in Web Analytics, Web & Business Intelligence
2008 — 2008
The Institute of Direct Marketing, Teddington, Middlesex
IDM Post Graduate Diploma in Direct and Digital Marketing, Direct & Digital Marketing
2006 — 2007
The American College (Aut), Madurai
MBA, Finance & Marketing
1997 — 1999
UC Irvine
Certificate in Web Intelligence, Web & Business Intelligence
2009 — 2010
Skills
- Social Media
- Sem
- Account Management
- Web Analytics
- Advertising
- Integrated Marketing
- New Media
- Marketing Communications
- Lead Generation
- Online Advertising
- Online Marketing
- Direct Marketing
- Strategy
- E-Commerce
- Customer Relationship Management (Crm)
- Market Research
- Customer Insight
- Marketing Management
- Email Marketing
- Digital Strategy
- Media Planning
- Digital Media
- Crm
- Strategic Planning
- Creative Strategy
- Brand Management
- Marketing Strategy
- Digital Marketing
- Analytics
- Mobile Marketing
- Product Marketing
- Social Media Marketing
- Marketing
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