Raja Baradwaj

Currently leading Cloud and Ecosystem Marketing at HCLTech

Role
Director - Ecosystem Marketing at HCLTech
Location
Chennai, TN, IN
LinkedIn followers
500 followers

About Raja Baradwaj

A little more than 23 years ago, some of my peers contemplated joining advertising because they thought it was glamorous. A couple were even more outrageous. They thought they could grow long hair and be perennially inebriated at work. Some just wanted to live life. I was a little different. I wanted to make it to the cover of A&M, an advertising and marketing magazine in India those days. A year or so after I joined account management, A&M didn\'t want to disappoint me anymore. They closed down! I finally appeared in a Gulf Marketing Review (GMR) issue in Dubai in October 2007. In the interim, I gained valuable experience and expertise across traditional, non-traditional and new media disciplines. And have managed to transform me into an integrated marketing communications professional.My strengths are Strategic Planning & Digital Marketing.Specialties: Advertising, Direct Marketing, CRM, Digital Marketing, Strategic Planning, Web Analytics.

Experience

  1. Director - Ecosystem Marketing

    HCLTech

    Feb 2018 — Present · Chennai, IN

Education

  • Madura College (Aut), Madurai

    BSc, Physics

    1993 — 1996

  • The University of British Columbia

    UBC Award of Achievement in Web Analytics, Web & Business Intelligence

    2008 — 2008

  • The Institute of Direct Marketing, Teddington, Middlesex

    IDM Post Graduate Diploma in Direct and Digital Marketing, Direct & Digital Marketing

    2006 — 2007

  • The American College (Aut), Madurai

    MBA, Finance & Marketing

    1997 — 1999

  • UC Irvine

    Certificate in Web Intelligence, Web & Business Intelligence

    2009 — 2010

Skills

  • Social Media
  • Sem
  • Account Management
  • Web Analytics
  • Advertising
  • Integrated Marketing
  • New Media
  • Marketing Communications
  • Lead Generation
  • Online Advertising
  • Online Marketing
  • Direct Marketing
  • Strategy
  • E-Commerce
  • Customer Relationship Management (Crm)
  • Market Research
  • Customer Insight
  • Marketing Management
  • Email Marketing
  • Digital Strategy
  • Media Planning
  • Digital Media
  • Crm
  • Strategic Planning
  • Creative Strategy
  • Brand Management
  • Marketing Strategy
  • Digital Marketing
  • Analytics
  • Mobile Marketing
  • Product Marketing
  • Social Media Marketing
  • Marketing

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Raja Baradwaj — Director - Ecosystem Marketing at HCLTech in Chennai, TN, IN | Unifers