Rory B.
Bakery & Coffee Shop Marketing Expert | Local SEO, Catering Growth & Brand Storytelling | Founder of Donut Digest
- Role
- Founder at Donut Digest
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Rory B.
My marketing career started in corporate boardrooms…and somehow led me to donut festivals, bakery kitchens, and helping food businesses grow.For 15 years, I helped B2B and consumer organizations grow through clear strategy, strong messaging, and practical execution. I loved solving complex challenges and turning big ideas into real marketing plans.Along the way, I became fascinated with independent bakeries and local food businesses. Not just the products, but the creativity, stories, and community they build every day.What started as a side project in food photography led me to work closely with local bakery owners: incredibly talented people often overwhelmed by marketing advice that doesn’t match the realities of running a bakery.Eventually, that work stopped feeling like a side passion and became the work I was meant to do.Today, through Donut Digest, I help independently owned bakeries, cafés, coffee shops, and donut shops grow in ways that feel practical, sustainable, and built for how they actually operate.I combine corporate marketing strategy with hands-on food industry experience to help owners simplify marketing, improve visibility, and build systems that turn first-time customers into loyal regulars. Feel free to connect if you’re:• A local bakeshop or coffee shop owner• A food entrepreneur building a local brand• A restaurant coach who enjoys talking marketing, SEO, and customer behavior Speaking and MediaI speak on why bakery marketing often creates burnout — and how simple, system-driven marketing helps food businesses get discovered and chosen again and again.Available for conferences, panels, workshops, podcasts, and collaborations on:• Email marketing and content systems• Catering and B2B growth• Local SEO, Google Business Profile, and listings• Brand voice and storytelling for food businesses
Experience
Founder
Jul 2016 — Present · Philadelphia, PA, US
I help independent bakeries and coffee shops get discovered, chosen, and remembered (without burning out or chasing trends). Learn more at
Education
Emory University - Goizueta Business School
Bachelor's Degree, BBA in Marketing & Business Communications
2006 — 2010
General Assembly
Front-End Web Development
2015 — 2015
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