Raz Dranca

Samsung Tv Av Insights Manager @Samsung Electronics

Thame, GB

Owning the Samsung TV/AV strategy on behalf of CPM, effectively controlling and planning resources to deliver meaningful insights to the client whilst adhering to strict SLAs.Understanding the TV/AV product range, promotions, and retail initiatives, how this impacts the Field Marketing unit, and translating these factors into business strategies. Result: 26% increase in CPM Promoter ROI within John Lewis for the TV/AV category YoY.Conducting market research and commercial analysis to understand the TV/AV marketplace, customer behaviours, competitor ranges, and initiatives which could affect the Samsung share of business. Result: CPM Promoters surpassed the Premium TV/AV sales target within Currys (+36%) and John Lewis (+28%).Developing relationships with internal and external stakeholders by contributing to business-critical calls/presentations, organising regular cadences (weekly rhythms), and being recognised as a key point of contact for crucial sales data throughout the business.Collaborating with the Head of Field Marketing to understand business challenges and provide data-backed recommendations based on observed market trends.Analysing the Samsung Online platform productivity to identify blockers for achieving sales targets, conduct competitive benchmarking, monitor platform usage, and provide client feedback. Result: Providing the Samsung Online team with the tools required to increase key product line TV sales by 8% YoY despite a 41% drop in platform usage.Conduct monthly business reviews by analysing performance against targets, Samsung share of business, and ROI, and presenting the key parameters, recommendations, and KPIs across the business.Implemented a new Stock and Sales process to optimise TV/AV stock distribution, creating urgency in the ranging process and ensuring key stores had the right inventory for success.

South Gloucestershire and Stroud College (SGS)

A-levels, Applied Science, Biology, Classical Civilisations, English Literature

University of the West of England

Bachelor of Science - BS, Biology/Biological Sciences,