Raza Ul Mustafa

About Raza Ul Mustafa

Specialties: AI Product Development, Conversational AI, Amazon E-commerce Ecosystem, Entrepreneurship, Team Building. I build systems that turn complexity into clarity. My journey of 22 years across software engineering, product management, and company building started at Microsoft, working on adCenter, Bing, and applied research. I later moved into entrepreneurship, co-founding companies including Mnemonic Technologies and Lever Systems. Over time, one principle remained constant: technology should simplify complexity, not add to it. For the past decade, I have applied that principle to scale Leverify, a multi-million dollar ecommerce company operating across various marketplaces. Specifically, scaling on Amazon marketplace provided firsthand experience of how quickly operational data can become overwhelming, even for seasoned operators. This challenge led us to spin off Veritas Analytica from Leverify, focusing on Data Analytics and Machine Learning solutions for ecommerce. While the goal was to structure data and extract intelligence for better decision-making, we recognized a critical inefficiency: too much time was spent manually pulling reports, leaving insufficient time to identify patterns and drive strategy. This realization became the impetus for Seller Navigator. Seller Navigator is an AI Partner that transforms raw seller data into actionable insights. By providing a full view of an Amazon account, it allows sellers to simply ask a question and receive reliable answers in seconds, eliminating the need for downloading reports, navigating dashboards, or manual pattern extraction. If you are ready to move past mining reports and start making timely, data-backed decisions, let\'s connect!

Experience

1. CEO

   Leverify

   Jun 2016 — Present · Bellevue, WA, US

   Building scalable teams. mentoring & transforming lives, while running an e-commerce business.

Education

• Iowa State University

  Ph.D., Computer Engineering

  2000 — 2004

• University of Minnesota

  Electrical Engineering

  1999 — 2000

Skills

• Entrepreneurship
• Product Development
• Start-Ups
• Android
• Product Management
• Program Management
• Mobile Devices
• Project Management
• Software Development
• Cross-Functional Team Leadership
• Team Leadership
• Business Strategy
• Business Analysis
• Product Marketing
• Management
• Competitive Analysis
• Team Management
• Business Development
• Distributed Systems
• Software Design
• Software Engineering
• Agile Methodologies
• Scrum
• Enterprise Software
• Analytics
• Business Intelligence
• Project Planning
• Web Services
• Leadership
• Integration
• Software Project Management
• Requirements Analysis
• Mobile Applications
• Market Research
• Telecommunications
• Wireless
• Machine Learning
• Go-to-Market Strategy
• Algorithms
• Testing