Syed Raza Haider

About Syed Raza Haider

Proven 7+ years in performance marketing, managing $300K–$400K quarterly budgets with…

Experience

1. Senior Sem Specialist, Search Media Buying

   Cendyn

   Feb 2023 — Present

   Build new search campaigns across Google and Bing with a focus on quality assurance. • Build new relevant keywords to target within Search campaigns based on search query reports and other relevant keyword research tactics. • Act as a resource and mentor for more junior team members. Providing them feedback for campaign updates or optimizations as needed. • Creating and implementing relevant ad extensions for all campaigns across Google and Bing. • Craft a detailed roadmap with tests for search and meta with the intention of pushing the status quo and improving the overall performance of the accounts. • Set up and strategy planning for new clients. • Analyze data to provide actionable insights, monitor trends, and leverage dashboard for client. • Build knowledge base including keeping current on the latest trends in digital media, attribution, and the role of search in the customer journey.

Education

• National Institute of Information Technology

  INFOEDGE: CERTIFICATE OF COMPETENCY IN COMPUTING,, Computer/Information Technology Administration and Management

• National Institute of Information Technology

  GNIIT, Computer Software Engineering

  2011 — 2014

• Delhi University

  Bachelor's degree, Human Rights, Gender & Environment - Education - Political Science - English - Voluntary Org

  2011 — 2014

Skills

• Requirements Gathering
• Oracle Applications
• Oracle
• Pl/Sql
• Business Analysis
• Oracle E-Business Suite
• Software Development
• Sql
• Erp
• Accounts Payable
• Business Intelligence
• Unix
• Sdlc
• Requirements Analysis
• Procure-to-Pay
• Integration