Raza Ali

Lead Data Engineer @Legal & General America

Los Angeles, CA, US

Designed, developed, and launched thetimeflex.com e-commerce website and mobile app with secure payment gateway, multi-factor authentication, and customer account management.• Built backend APIs using Django & Flask, integrated with PostgreSQL, and deployed on AWS (S3, EC2, RDS, CloudFront) for high availability and scalability.• Developed data warehouse solutions (Snowflake & Redshift) to centralize sales, orders, customer behavior, and marketing data for analytics.• Created ETL pipelines with Airflow, AWS Glue, and Fivetran to integrate payment transactions, marketing data, and inventory from third-party systems.• Implemented SEO best practices and integrated analytics (Google Analytics, Search Console, Facebook Pixel, TikTok Pixel) to track acquisition and customer engagement.• Designed data models and marts for campaign performance reporting, revenue forecasting, and customer retention metrics.• Integrated third-party APIs (Stripe, PayPal, shipping carriers) into the backend for payments, fulfillment, and logistics tracking.• Built Power BI dashboards connected to Snowflake/Redshift for real-time visibility into KPIs such as sales, conversion rates, inventory, and ad spend ROI.• Implemented data governance and quality checks (dbt tests, documentation, version control) to ensure accurate reporting across finance and marketing.• Optimized site search and product recommendation engine using metadata tagging and query tuning for better customer experience.• Deployed CI/CD pipelines with Jenkins & GitHub Actions to automate code deployments and database migrations.• Monitored application health, data pipelines, and customer activity using Datadog and CloudWatch, improving uptime and SLA compliance.• Partnered with marketing and business stakeholders to build data-driven acquisition strategies and optimize customer lifetime value (CLV).

Wilmington University

Master's degree