Ray Schaffart

WORK HISTORY

EDUCATION

SKILLS

ABOUT RAY SCHAFFART

An evangelist of ‘why’, influencing perceptions to inspire customer action in B2B and B2C environments. A proven, innovative marketing professional with deep expertise successfully launching consumer/commercial durable goods. I am a hands-on leader who excels in independent or collaborative settings alongside sales, engineering and product development. I\'m proficient developing and executing marketing strategies, digital marketing and trade shows, and I love having fun at work. After hours you\'ll find me at concerts, soccer games or volunteering at Ike Eisenhower basketball. As Vice President Marketing at Alligator Holdings, my responsibilities included developing strategic business plans, setting pricing, performing - and analyzing - market research, leading collaborative business development teams, creative/sales support, as well as identifying business partners and trade associations. Before Alligator Holdings I was Marketing Director at Entrust, where I led marketing and branding for the UNISIG and Vortakt Barrel Works product lines. That role allowed me to collaborate closely with sales, engineering and executive leaders and drive record sales for both product lines. Similar to other roles I’ve had, I led, and participated, in all facets of marketing. This versatility allowed me to focus on many tactics and made every day in the office different and rewarding. As the Brand Manager for Humminbird fish finders, I executed strategies and tactics in a fast-moving, B2C environment, with products I launched making up 70% of sales. I identified underserved markets and seasonal opportunities, managed portfolio, stage-gate and pricing support, and created collateral/POP materials, content, advertising, and digital marketing. I also played an invaluable role developing the living brand and personas. At Modine, I directed the Building HVAC marketing department for a decade, working daily with sales, reps, engineers, distributors and contractors. I transitioned marketing\'s focus to the multiple benefits of our products, versus their features. As a result, I helped reinvigorate the brand and expanded the perception of our capabilities, resulting in 60% sales growth. I am open to talking with other professionals about trends and opportunities in the Milwaukee area. Feel free to connect with me to discuss all-things marketing, or, we can just talk music, pop culture or EPL soccer for a more spirited conversation. “I know I was born and I know that I’ll die. The in between is mine. I Am Mine.” – Eddie Vedder