Saranya Roy

About Saranya Roy

From shaping Revops and Vendor management strategies for a $156B operating segment to pioneering GenAI tools that redefine seller success, I have had the privilege of leading teams of over 80 brilliant minds in the e-commerce and tech sectors. My passion lies in assembling diverse, globally-minded teams that not only drive revenue but also foster inclusion and innovation.Most recently at Amazon, I led Revops and Vendor strategy for Worldwide Selling Partner Services, overseeing a $350M annual spend and an ecosystem serving 1.9 million sellers. My journey there involved orchestrating large-scale transformations—from building Amazon’s largest in-house vendor management AI tool (Amazon VAI) to launching the \'Enhance My Listing\' GenAI feature, which slashed listing creation time by 75%. Whether delivering $42M in annual savings or achieving 95% VAT compliance for EU vendors, I thrive on solving complex operational puzzles.Before my Amazon journey, I embarked on a mission to make sports accessible to countless Indians via Decathlon\'s omni-commerce channels, where I scaled the \'Click & Collect\' model to generate $2M annually per store. My leadership foundation was further honed managing engineering and consulting teams at PwC and Virtusa, delivering critical digital transformations for government and banking sectors.In 2012, I co-founded SaltnSoap.com, one of India\'s largest online grocers. I conceptualized, launched, and scaled the business to serve 2.5 million users across multiple cities, pioneering features like 5-minute quick grocery delivery before a successful exit.My toolkit includes mastery in Sales Strategy, Revenue Operations, and AI/ML Implementation, facilitated by tools like Salesforce, Anaplan, Gong, Tableau, and Oracle ERP. With an MBA from IIM Calcutta and recent certifications in AI Visualization (Columbia University) and Six Sigma Green Belt, I am primed to excel in any challenge that comes my way.Feel free to connect and let\'s discuss how we can collaborate to achieve great things together. You can reach me at r••••••••@gmail.com. Let\'s chart the course to success!

Experience

1. Head - Revenue, Gtm and Sales Strategy & Operations, Vendor Management

   Amazon

   Jun 2019 — Present · Seattle, WA, US

   Advanced through promotions to lead increasingly complex charters, served as (a) Head of Revenue & GTM Strategy at New Seller Success,(b) Head of Vendor Management, Selling Partner Servicesand (c) Head of Sales Operation at BuyWithPrime• Increased vendor onboarding speed by 33% and cut vendor escalations by 40% by establishing a 3‑year vendor management strategy, bi‑annual OP, and quarterly reviews with 40+ senior leaders• Managed $350 million annual spend across 70+ global vendors supporting worldwide Amazon seller verification, risk and onboarding management• Delivered $42 million annual savings through vendor consolidation, contract and pricing optimization, and strategic sourcing; earned VP‑level “Be Frugal” award• Headed Sales Strategy & Operations for Amazon Multi Channel Fulfillment & Buy with Prime; managed cross-functional GTM strategy, merchant enablement, and operational excellence across a rapidly scaling portfolio of global brands.• Led a diverse group of Sr. Business Intelligence Engineers, Sr. Program Managers, Sr. Sales Ops managers, to achieve VP goals related to GTM pipeline and productivity enhancement via tools such as Salesforce CRM analytics (next best action), Gong.io (conversational intelligence); saving $10 million annualized cost to serve• Saved $10 million in annual cost to serve by leading sales strategy for New Seller Success and BuywithPrime Orgs, optimizing lead management, pipeline velocity, and conversion through low cost offshoring and automated lead enrichment• Reduced non‑sales activity time by 1,700 bps and drove $154 million GMS impact by partnering with global tech stakeholders to fix top defects - lead deduplication, listing errors and other Seller onboarding blockers

Education

• UW Foster School of Business

  Global Leadership and Strategy Program

• West Bengal University of Technology, Kolkata

  Bachelor's Degree in Engineering, Computer Science

• Indian Institute of Management, Calcutta

  Master of Business Administration, Business Administration, Management and Operations

Skills

• Team Leadership
• Erp
• Crm
• Product Management
• Team Management
• Analytics
• Business Strategy
• Management
• Microsoft Powerpoint
• Enterprise Marketing
• Data Analysis
• Management Consulting
• Small Business Marketing
• Big Data Analytics
• Tableau
• Marketing
• Consulting
• Business Analysis
• Strategy
• Oracle Applications
• Oracle E-Business Suite
• Entrepreneurship
• Microsoft Office
• Marketing Strategy
• Digital Marketing
• R
• Marketing Research
• Google Analytics
• Microsoft Excel
• Analysis
• Project Management
• New Business Development