Raysa Malagon

Experience

1. Production Director

   JCDecaux

   Jan 2024 — Present · New York, NY, US

   Lead end-to-end execution of high-value advertising print campaigns across multiple airport markets, ensuring alignment with client objectives, budgets and deadlines• Manage 15+ concurrent national campaigns at a time, coordinating across sales, operations, creative teams, and third-party vendors to ensure seamless production and material delivery• Own market-level pricing strategy and profitability for select airport locations, applying markups and monitoring margins to ensure revenue targets are met• Implemented and scaled Monday.com as a centralized PM platform, improving workflow visibility, accountability, and cross-team communication• Built automated workflows, dashboards, and reporting systems to streamline campaign tracking, reduce manual effort, and improve decision-making• Proactively identify and resolve potential challenges, and prevent issues from escalating to maintain quality standards and ensure on-time delivery of campaigns• Analyze and negotiate supplier bids to ensure competitive pricing while adhering to client budgets, maximizing value, and driving cost efficiencies• Supervise, guide and support the production coordinator and production assistant• Create and update technical specification sheets for static properties using InDesign & Illustrator, ensuring adherence to quality assurance standards throughout the artwork production and installation process

Education

• Florida International University

  Bachelor’s Degree, Public Relations

  2011 — 2016

Skills

• Microsoft Word
• Event Planning
• Leadership
• Public Speaking
• Research
• Public Relations
• Photoshop
• Social Media Marketing
• Powerpoint
• Social Networking
• Event Management
• Social Media
• Customer Service
• Microsoft Office
• Sales
• Time Management