Raysa Himelfarb
Product Manager Product Owner (Website & Cms) @TIMOCOM
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WORK HISTORY
Product Manager Product Owner (Website & Cms) @TIMOCOM
Erkrath, DE
Leading strategy and roadmap for TIMOCOM’s global web acquisition platform, optimizing customer journeys and registration funnels across 29 markets. Rebuilding end-to-end acquisition flows, integrating MarTech tools (CMS, CDP, analytics, server-side tracking), and implementing AI-powered automation workflows. Driving experimentation frameworks, cross-functional delivery, and scalable platform improvements that increase acquisition, engagement, and operational efficiency.
EDUCATION
Rennes School of Business
Master's degree, International Marketing
Pontifícia Universidade Católica do Rio de Janeiro
Bachelor's degree, Communication, Journalism, and Related Programs
University of Almeria (Spain)
International Strategic Management Course
ABOUT RAYSA HIMELFARB
Hello!I’m a Product Manager passionate about leading and building digital products that can be smarter, faster, and more impactful for users and companies, using strategy, data, and experimentation to turn ideas into tested solutions. AI-powered tools are my favorite new \"toys\" for prototyping, automating, and optimizing journeys.I’ve led and collaborated with cross-functional teams across Germany, Brazil, and France, working at the intersection of Marketing and Product. Curious, collaborative, and always exploring, I love shaping systems and strategies that not only work: they grow with the business. Happy to connect!
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