Ray Reed

About Ray Reed

Concentration on enabling marketing teams to create 1:1 conversations with consumers.Mastery:| Working with external and internal partners to create, sell and implement agentic multi-platform messaging and data solutions| Contract negotiation with multiple stakeholders| Digital, mobile, traditional and social media| AdTech| MarTech| Training entry- and second-level contributors to become team leaders| Data analytics| Building, training and managing regional and national sales organizationsCategories:| Consumer packaged goods| Travel and tourism| Retail (b&m and online)| Automotive (Tier 1)| Apparel| Technology| Telecommunications| Media| EntertainmentAreas of AdTech, MarTech, media and sales expertise include:| Email| Mobile Communications| Consumer Data Platform| Artificial Intelligence| Data Management Platform (DMP)| Demand Side Platform (DSP)| Supply Side Platform (SSP)| Private Marketplace (PMP)| Prospecting| Forecasting| P&L| Automated/Programmatic digital sales/buying platforms| Custom branded and integrated content solutions| Digital/online sales| In-market sampling| Event activation| Magazine/Publishing| ExperientialProficient in Salesforce, Slack, Google Docs, Google Sheets, Google Slides, Microsoft Excel, Word, and PowerPoint.Training in Conflict Management and Resolution, Negotiation, Effective Communication and Presenting.

Experience

1. Marketing Cloud Specialist Enterprise Telecommunications & Media

   Salesforce

   Jul 2025 — Present · Dallas, TX, US

   FY26 TMT Media Cloud AE of the YearI work with the world\'s largest telecommunications and media companies to enable them to deliver the right offer in the right channel at the right time to the right customer by using the best-of-class Agentic Marketing and Advertising technology available.

Education

• The University of Texas at Austin

  Bachelor of Science, Communications

Skills

• Programmatic Advertising
• Strategy
• Integrated Marketing
• Management
• Team Building
• Sales Prospecting
• Publishing
• Contact Management
• Digital Media
• Digital Advertising Sales
• Rtb
• Smb Sales
• Travel Marketing
• New Business Development
• Retail Marketing
• Social Media
• Complex Sales
• Thought Leadership
• Adtech
• Profit Maximization
• Online Advertising
• Sales Management
• Direct Marketing Organizations
• Business Development
• Digital Marketing
• Social Media Marketing
• Retail
• Sales Presentations
• Multimedia
• Consumer Insight
• Enterprise Solution Sales
• Data Management Platforms
• Solution Selling
• Presentation Development
• Selling
• Leadership Development
• Consumer Packaged Goods Marketing
• Digital Asset Management
• Sales Process
• Revenue & Profit Growth