Rayonna Hystead
Marketing leader helping teams plan strategically, organize thoughtfully, and execute creatively (with a splash of fun!)
- Role
- Marketing Manager at Vistal
- Location
- Fargo, ND, US
- LinkedIn followers
- 500 followers
About Rayonna Hystead
Experienced Marketing & Communications Manager with a demonstrated history of employee communications and social media program management. Thrives when problem solving and developing a process to keep teams aligned, engaged, and informed. Happiest when collaborating as a team to organize information, strategizing a communications plan, and reporting key metrics to the appropriate stakeholders. Has a passion for community service, playing with her kids, and knitting modern products for her small business, 701 Knits.
Experience
Marketing Manager
Mar 2023 — Present · West Fargo, ND, US
As the Marketing Manager at Vistal, I lead a dynamic team of marketing professionals supporting a portfolio of engineering companies across the Midwest. My role bridges strategy and execution, overseeing brand development, business development support, and enterprise-wide marketing initiatives.What I Do: • Team Leadership: Manage and mentor a team of designers, strategists, and content creators, ensuring high-quality delivery across 400+ projects annually. • Project Oversight: Oversee a wide range of creative services—from video production and email marketing to proposal development and conference campaigns. • Business Development Support: Craft compelling marketing materials, SOQs, and lead-generation content to support growth in new markets and sectors. • Campaign Strategy: Lead integrated marketing campaigns that promote services, elevate brand awareness, and highlight our impact in the communities we serve. • Innovation & Insights: Introduce data-informed marketing intelligence practices to guide decision-making and align marketing with business goals.Impact:I help shape how our brands show up in the marketplace and within our organization. From amplifying the voices of our employee-owners to developing scalable internal tools and supporting strategic services like HR, IT, and Finance, my work ensures marketing is a true partner in business growth.
Education
American School of Madrid
High School Diploma
2008 — 2010
Concordia College
Bachelor of Arts (BA), Marketing
2010 — 2014
Universidad Nacional de Cordoba
Study Abroad
2013 — 2013
Skills
- Market Research
- Microsoft Word
- Leadership
- Marketing Communications
- Time Management
- Enthusiasm to Learn
- Will Power
- Event Planning
- Dedication to Work
- Immersion
- Social Media
- Public Speaking
- Spanish
- Marketing
- Teamwork
- Customer Service
- Social Networking
- Social Media Marketing
- Microsoft Office
- Fundraising
- Spanish-Speaking
- Press Releases
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