Ashish Shah

About Ashish Shah

Marketing specialist with over 20 years of experience mainly in B2B marketing. Current focus includes building pipeline & influencing demand, driving thought leadership with Google Cloud partners across segments & workloads. I also drive marketing for Google Workspace.Past experience includes conceptualizing, planning and executing integrated programs, social, digital and traditional media campaigns, demand gen activities, strategic events, CXO initiatives, Account Based Marketing [ABM] and customer advocacy use cases & white-papersConsumer / Customer first approach, aided by market research experience in earlier roles at IMRB, L\'Oreal, VVF & Intel. Functional expertise across areas of research including qualitative, quantitative research and managing user panels. I am a member of EPIC - Ethnography Praxis and have undertaken courses in Design Thinking with IDEO and Semiotics. Spiritually guided by Nicherin\'s Buddhism, trained volunteer at Ankahee, a helpline for emotionally distressed people. I identify as LGBTQ+. Passionate about travel, photography & writing.

Experience

1. Marketing Google Cloud Partnering for Success

   Google

   Aug 2021 — Present · Mumbai, IN

   Partner marketing at Google Cloud, India

Skills

• Marketing
• Product Management
• Advertising
• Fmcg
• Competitive Analysis
• Leadership
• Market Research
• Product Marketing
• Strategic Alliances
• Consumer Behaviour
• Strategic Partnerships
• Mobile Devices
• Digital Media
• Marketing Research
• Management
• Customer Insight
• Business Development
• Digital Marketing
• Brand Management
• Content Strategy
• Marketing Strategy
• Consumer Marketing
• Digital Strategy