Rayna Naclerio
Strategic marketing leader driving business growth through innovative strategies, cross-functional collaboration, and global team leadership with a bias for action and results.
- Role
- Director of Performance Marketing at ECI Software Solutions
- Location
- Beacon Falls, CT, US
- LinkedIn followers
- 500 followers
About Rayna Naclerio
Growth-focused marketing leader with a proven track record of driving business expansion through innovative, data-driven strategies and cross-functional collaboration. Expertise spans digital marketing, website operations, marketing automation, and integrated campaign management, with a deep understanding of how to align marketing initiatives with overall business goals. Experienced in building cohesive marketing ecosystems that deliver measurable results, enhance customer engagement, and optimize the buyer journey across industries, including software, fashion, retail, and direct mail.Key strengths include building and mentoring high-performing teams, managing budgets, leading global localization efforts, and executing comprehensive marketing strategies to boost visibility and engagement. Adept at aligning cross-functional teams, fostering collaboration, and implementing scalable marketing technologies to achieve business objectives. Recognized for balancing cost efficiency with achieving high standards in branding, messaging, and creative execution.Specialties- Marketing strategy and team leadership- Website operations and user experience optimization- Global marketing planning and execution, including localization- Demand generation, lead generation, and customer lifecycle management- Marketing automation and CRM platforms (HubSpot, Marketo, Salesforce)- Digital marketing, content marketing, and SEO/SEM- Vendor negotiation and relationship management- Creative concept development, branding, and copywriting- Project management and meeting tight deadlines while exceeding expectations
Experience
Director of Performance Marketing
Dec 2025 — Present · US
Leading the performance marketing team into the next era of success. stay tuned for more details as this opportunity unfolds.
Education
Sacred Heart University
BA, Graphic Design
Skills
- Paid Search Campaigns
- Corporate Events
- Event Planning
- Online Marketing
- Campaign Management
- Direct Mail
- Event Management
- Image Manipulation
- Digital Marketing
- Marketing Automation
- Social Media
- Management
- Newsletters
- Creative Direction
- Logo Design
- Photography
- Integrated Marketing
- Corporate Identity
- Campaign Strategies
- Marketing
- E-Commerce
- Catalogs
- Project Management
- Online Advertising
- Customer Service
- Team Management
- Search Engine Optimization (SEO)
- Social Media Marketing
- Advertising
- Budget Management
- Posters
- Strategic Prospecting
- Marketing Strategy
- Copywriting
- Web Design
- B2b Marketing Strategy
- Marketing Management
- Email Marketing
- Graphics
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