Rayna Bradshaw

About Rayna Bradshaw

Insights curator with experience developing teams, creating standardized processes, engineering data, and implementing growth and efficiency tactics.

Experience

1. Director of Marketing & Business Analytics

   The IRONMAN Group

   May 2024 — Present · Philadelphia, PA, US

   Enterprise Leader over Consumer Insights, Digital Analytics, and Business Analytics-Established first-ever Digital Marketing Analytics team focused on supporting digital products. Led 8-week buildout sprint of Google Big Query data repository solution enabling consistent delivery of robust insights, standardized KPIs, and automated business reporting-Pioneering Predictive Modeling & Data Science capabilities, elevating culture of data-driven strategic decision-making-Spearheaded Enterprise Data Governance review, partnering with Data Architects to define data lineage needs, catalyzing data and infrastructure modernization investment initiative-Overhauled Enterprise business reporting leading to quicker identification of revenue opportunities and efficiency gains. Advancements in analytics improved annual long-range planning exercise, established new processes for M&A, and decreased request turnaround time by 50%-Owns data visualization products for Enterprise-Ad hocs as necessary

Education

• University of Nevada-Las Vegas

  Bachelor of Arts (B.A.), English Language and Literature, General

  2010 — 2012

Skills

• Event Management
• Access
• Data Entry
• Casino Management
• Email Marketing
• Microsoft Excel
• Budgeting
• Microsoft Office
• Budgets
• Marketing
• Customer Service
• Close Attention to Detail
• Casino
• Teamwork
• Sports Data Querying Language (Sdql)
• Management
• Vendor Relationships
• Hospitality
• Gaming Industry
• Procurement
• Team-Oriented
• Organized Self-Starter
• Event Planning