Rayna Racheva
Senior Manager Customer Relationship Management @Habermaass Firmenfamilie
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WORK HISTORY
Senior Manager Customer Relationship Management @Habermaass Firmenfamilie
Berlin, DE
Loyalty Program: Strategic planning, implementation, and further development.• Design and execution of multichannel marketing campaigns (email, print, web push).• Personalization considering customer behavior (CDP) and relevance.• Planning and execution of programmatic print campaigns.• Optimization of KPIs through continuous A/B testing.• Reporting and regular analysis of all relevant KPIs.
SKILLS
ABOUT RAYNA RACHEVA
Retention - Customer Loyalty Strategy - Customer Lifecycle Automations - Personalization
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