Rayna Erbst
Campaign Management | Marketing Strategy | Brand Loyalty
- Role
- Marketing Campaign Manager at NRC Health
- Location
- Lincoln, NE, US
- LinkedIn followers
- 500 followers
About Rayna Erbst
I\'m a campaign and brand strategy leader with 18 years of experience, and an unwavering…
Experience
Marketing Campaign Manager
Apr 2022 — Present · Lincoln, NE, US
Lead integrated marketing strategies for NRC Health’s healthcare solutions, aligning brand, product, and sales efforts to drive measurable growth.Oversee go-to-market planning, campaign execution, and performance optimization across diverse healthcare verticals. Partner cross-functionally with Product Marketing, Sales, Content and Creative teams to ensure every initiative advances pipeline goals and deepens customer engagement.Focus on bridging data-driven marketing with human-centered storytelling to accelerate awareness, adoption, and retention. Thrive on translating complex challenges into clear, actionable strategies - refining buyer journeys, scaling demand programs, and strengthening the connection between marketing and sales.
Education
University of Nebraska-Lincoln
Bachelor of Journalism and Mass Communication
2003 — 2007
Skills
- Management
- Project Planning
- Microsoft Office
- Sales
- Advertising
- Social Media Marketing
- Event Planning
- Account Coordination
- Customer Service
- Marketing Management
- Marketing Strategy
- Project Management
- Account Management
- Online Advertising
- Budgets
- Training
- Social Media
- Marketing Communications
- Advertising Research
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