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Rayna Chakraborty

Senior HubSpot Specialist | Reporting & Dashboarding | Turning Data into Actionable Insights

Role
Senior Hubspot Specialist at Nsight, Inc
Location
Gurugram, HR, IN
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Rayna Chakraborty

Currently working as a Senior HubSpot Specialist, I combine a strong foundation in data analytics with deep expertise in CRM management and marketing automation. Alongside pursuing an MBA in Business Analytics from IMT CDL Ghaziabad, I leverage data-driven strategies to optimize marketing performance, streamline operations, and drive revenue growth.In my role, I specialize in HubSpot architecture, workflow automation, reporting, lead scoring, and database management. I translate complex marketing and sales data into actionable insights that improve funnel efficiency, campaign performance, and overall GTM effectiveness.With a background in Audio Visual Communication and Media Technology, I bring a unique blend of analytical thinking and marketing strategy, enabling me to bridge the gap between data, technology, and business objectives.Core Competencies & Tools: Analytics & Modeling: A/B Testing, Regression Analysis, Forecasting, Time Series, EDA, Hypothesis Testing, Clustering Languages & Tools: Python, SQL, Excel (Advanced Formulas, Pivot Tables, Macros), Git Visualization: Power BI, Tableau, Matplotlib, Seaborn Databases: MySQL🤖 CRM & Automation: HubSpot (Advanced Workflows, Reporting, Lead Scoring, Sequences), Zapier, ZoomInfo Project Management: JIRA, Asana🤝 Soft Skills: Stakeholder Communication, Cross-functional Collaboration, Strategic Thinking, Problem SolvingI am passionate about building scalable marketing operations systems, improving data hygiene, and designing automation frameworks that align marketing and sales teams for measurable growth. Let’s connect if you’re looking to collaborate on HubSpot strategy, marketing automation, CRM optimization, or data-driven growth initiatives!

Experience

  1. Senior Hubspot Specialist

    Nsight, Inc

    Feb 2026 — Present · Gurugram, IN

Education

  • St. Anthony's College, Shillong

    Bachelor's degree for media technology , Media Technologies

    2013 — 2016

  • Commits - Institute of Journalism and Mass Communication

    MA in Audio Visual Communication, Mass Communication/Media Studies

    2017 — 2019

  • IMT CDL Ghaziabad

    Master of Business Administration - MBA, Business Analytics

Skills

  • Powerpoint
  • Adobe Photoshop
  • Marketing
  • Project Management

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