Raymond Johnson
SVP Market Access Strategy @Ogilvy Health
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WORK HISTORY
SVP Market Access Strategy @Ogilvy Health
Parsippany, NJ, US
Manage and successfully grow multiple client accounts with major pharmaceutical and top-tier specialty pharmacy customersPartner with clients to define and promote differentiated brand value across the product lifecycle; from pre-launch through maturationNurture inter-agency partner relationships across disciplines (professional, consumer, etc) to ensure unified brand positioning and, optimize strategic and tactical planning Manage direct reports on market access account team in addition to matrix responsibility for full client teams across creative, traffic and productionEngage with payers and population health decision makers to ensure understanding of key drivers/barriers to favorable market access, and pressure test value propositions
EDUCATION
Harvard University
Bachelor of Arts, Psychology and Social Relations
University of Michigan - Stephen M. Ross School of Business
MBA, Corporate Strategy, International Business
SKILLS
ABOUT RAYMOND JOHNSON
LIFE SCIENCES BRAND/MARKET ACCESS STRATEGIST• University of Michigan MBA / Harvard BA• Results-driven, team-oriented leader: expertise in traditional pharma, specialty, and orphan categories• Customer Channel Experience: Commercial, Medicare, Health Systems, Medicaid, VA/DoD • Client Account Management: plan, organize, and manage resources/processes to grow revenue/profit• Strategic Planning: develop actionable strategies and tactics based on product lifecycle and market trends Population Health Decision Maker Engagement: optimize positive differentiation of brand value positioning and messaging• Client Facilitation: foster cross-functional alignment for efficient implementation of strategic initiatives
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