Raymond Croce-Galis

About Raymond Croce-Galis

Customer-driven media executive with deep and rich experience in marketing, advertising, digital media, PR, social media and account management. Innovator in conceiving strategies and implementing plans that boost performance, capture new revenue, and expand market penetration. Excel at managing multiple concurrent projects. Eager for new challenges in a dynamic business environment. Able to communicate the vision, build rapport, achieve objectives, and lead effectively through verified expertise.Specialties: Integrated Marketing Communications, Search, Social Media, Influencer, Programmatic Buying, Retail Media, International Business, Budgeting,Strategic Planning & Alliances, Web Design, Brand Stewardship, Internet Marketing, Product Marketing, Startups, Training & Development, Sales Cycle Management, Procurement/Purchasing, Account/Territory ManagementProcess Improvement, Consulting, Vendor Relations, Customer Service, and eCommerce

Experience

1. Strategic Sourcing Marketing Services

   Bayer

   Feb 2012 — Present · Morristown, NJ, US

   Provide leadership and category intelligence to create value through strategic sourcing with strong stakeholder and supplier collaboration across all Bayer business units (Consumer Health, Pharma, Radiology, Animal Health and Crop Science) and brands (global and local out of US).• Responsible for sourcing, onboarding, scoping, negotiating, innovation and performance management of all digital marketing agencies, while also, providing sourcing coverage for Creative Agencies, Media, Consumer Insights, Consumer Sales Operations, Bayer IT, Shopper Marketing, IMCM & S, Consumer Promotions, E-Commerce, Medical Affairs, New Business Ventures and Accelerator teams.Digital Marketing Excellence Committee, Global Council on Digital Marketing.

Education

• Kean University

  BA, Psychology

  1980 — 1986