Rachel Guida

About Rachel Guida

I’m a strategic marketing leader who builds brands with purpose and drives measurable growth through smart storytelling, digital precision, and relentless execution.Over the past decade, I’ve led marketing and communications initiatives across industries—from transportation and technology to wellness and consumer brands—delivering results that move business forward. I specialize in building powerful brand identities, operationalizing marketing systems, and creating content strategies that convert awareness into revenue.What I Do Best: Build and scale digital marketing ecosystems that generate leads and long-term customer loyalty Develop high-impact brand strategies rooted in research, emotional connection, and human behavior Lead social media growth and engagement through original content, paid media, and community building Create data-driven campaigns with clear KPIs and ROI-focused execution Translate complex visions into clear messaging and memorable brand experiencesWhat I’m Known For: Turning messy brand problems into clear strategy and direction Leading cross-functional teams with clarity, collaboration, and accountability Building marketing systems that actually work—not just look good on paper Being the person who can own a project from strategy to rollout Bringing creativity and business sense together for results people feel and numbers that matterHighlights: Drove double-digit growth in brand engagement and lead conversion across multiple organizations Built marketing funnels and automation systems that cut acquisition costs and boosted ROI Developed high-performing content and campaigns across paid, organic, and social platforms Led organizational rebrands and digital transformations that elevated market presenceBeyond metrics, I believe great brands are built on trust and connection. I bring emotional intelligence, leadership, and a problem-solver mindset to every team I join. I thrive in environments where people care about winning together—and where bold ideas are backed by strong strategy and ownership.Let’s connect if you’re looking for someone who: Builds brands with purpose Delivers results with integrity Leads with strategy, creativity, and action

Experience

1. Teaching Assistant, Marketing

   Kaplan

   Jun 2025 — Present · Columbus, OH, US

   Georgetown University, Pre-College Credit, Intro to Marketing CourseDartmouth College, Enrichment Course, Finance and Market Analytics

Education

• OCVTS Performing Arts Academy Highschool

  Highschool Diploma, Vocal Major

  2005 — 2009

• Rider University

  Bachelor of Science and Business Administration (B.S.B.A.), Marketing and Advertising

  2009 — 2013

Skills

• Media Planning
• Marketing Strategy
• Macintosh
• Social Media
• Youtube
• Creative Briefs
• Online Marketing
• Public Relations
• Copywriting
• Web Design
• Blogging
• SEO
• Marketing Research
• Time Management
• Newsletters
• Brand Development
• Market Research
• Powerpoint
• Editing
• Team Leadership
• Marketing Management
• Interactive Marketing
• Email Marketing
• Interactive Advertising
• Market Planning
• Print Ads
• Public Speaking
• Creative Strategy
• Leadership
• Marketing Communications
• Facebook
• Crisis Management
• Integrated Marketing
• Direct Marketing
• Leadership Development
• Social Networking
• Brand Awareness
• Social Media Marketing
• Press Releases
• Digital Media