Ray El Khoury
Associate Director @Stitch
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WORK HISTORY
Associate Director @Stitch
EDUCATION
York University
Bachelor’s Degree, Marketing
SKILLS
ABOUT RAY EL KHOURY
Leader with deep expertise in solution architecture and customer engagement, helping organizations design, implement, and scale CRM and lifecycle marketing across complex martech ecosystems. I work closely with clients to translate business objectives into practical, measurable solutions, with a strong focus on Braze and modern marketing automation platforms.My experience spans strategy, pre-sales, architecture, and delivery, allowing me to guide engagements end to end, from discovery and solution design through implementation and optimization. I’ve led high-impact CRM initiatives for Fortune 50 brands, supporting teams in improving data foundations, journey orchestration, and long-term platform scalability.I bring a pragmatic, consultative approach to every engagement, excelling at navigating ambiguity, aligning cross-functional stakeholders, and clearly communicating complex technical concepts to both technical and non-technical audiences. I’m known for producing clear, actionable documentation, providing confident executive-level guidance, and ensuring solutions are built to scale—not just to launch.Areas of Expertise:Customer Engagement & CRM Strategy | Solution Architecture | Marketing Automation (Braze)| Martech Stack Design | Data-Driven Journeys | Cross-Functional Leadership | Technical Delivery | Client Advisory
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