Ray Daniels
Sr Fixed Operations Manager @Nissan Motor Corporation
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WORK HISTORY
Sr Fixed Operations Manager @Nissan Motor Corporation
Charleston, SC, US
EDUCATION
Colorado State University
Master of Business Administration (MBA)
University of Virginia
Bachelor of Arts (BA)
California State University-Northridge
Master of Arts (MA)
SKILLS
ABOUT RAY DANIELS
I’m a Senior Automotive Operations and Brand Leader who believes that vehicles are more than machines — they’re stories on wheels. For nearly two decades with Nissan, I’ve led dealer operations, customer experience strategy, and fixed-ops performance across multiple regions, helping teams elevate service, profitability, and loyalty.My path into the industry wasn’t typical — I began as a storyteller, crafting narratives that inspired audiences before transitioning into operations, where I’ve helped brands deliver on their promises every day. That blend of creativity and execution continues to drive how I lead, collaborate, and build high-performing teams.I’m passionate about the future of mobility and the renewed appreciation for craftsmanship, heritage, and community within the automotive world. Whether guiding cross-functional initiatives, mentoring emerging leaders, or partnering with dealers to enhance the ownership journey, I focus on aligning purpose with performance.Core Strengths:• Fixed Operations & Dealer Network Performance• Project & Program Management (Launch Readiness, Cross-Functional Leadership)• Customer Experience Design & Retention Strategy• Brand Storytelling & Lifestyle Marketing• Strategic Partnerships, Sponsorships & Community Engagement
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