Ray Cruz Santiago
Program Director La Nueva Poderosa @Salem Media Group
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WORK HISTORY
Program Director La Nueva Poderosa @Salem Media Group
Miami-Fort Lauderdale, FL, US
Oversee all aspects of station programming, including strategic content development, daily format structure, and brand identity. Responsible for audience analysis using Nielsen ratings to drive programming decisions and maximize market impact. Lead the creation of promotional campaigns, special events, and cross-platform integration across radio, digital, and local TV. Supervise on-air talent, manage scheduling and syndication, and coordinate with sales and engineering teams to align programming with business goals.Also serve as host and executive producer of El Escándalo del Día, a fast-paced, hard-hitting news show delivering bold and contemporary analysis with depth and edge.
EDUCATION
Metodo CC
Coach Cetificado
ABOUT RAY CRUZ SANTIAGO
Media executive with 35+ years of experience leading content, operations, talent, and…
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