Ray Corona

Experience

1. Community Relations Manager

   UnitedHealth Group

   Jan 2018 — Present · Seattle, WA, US

   Planned and executed Medicaid strategies for outreach, retention, and growth activities to increase and retain Apple Health membership across Western Washington. • Developed and executed campaigns to meet Medicaid retention and growth goals. Managed and reviewed team performance in relation to established goals. Implemented changes to improve or react to change in the industry. Campaign examples include Medicaid enrollment events, flu shot campaigns, food security, cancer awareness, National Health Center Week’s, etc. • Identified training to educate and support the team in outreach efforts in the assigned market regions. Additionally, I prepared presentations for target audiences to explain health plan programs, benefits, member rights, and responsibilities, as well as grievances. • Tracked & evaluated marketing outreach programs, identify new opportunities and assessed population needs using data and competitive analysis. • Formulated partnerships to drive growth & retention opportunities, as well as increase brand recognition, resulting in market penetration. • Ensured compliance for marketing materials according to state and municipal laws, and rules for member engagement by working closely with the Marketing Director and other departments to ensure standards were met. • Fostered and maintained favorable relationships with key decision-makers and influencers in the community.

Education

• University of Washington

  Bachelor of Arts (B.A.), Society, Ethics and Human Behavior

  2009 — 2013