Bhaskar Ray
Principal Solutions Architect SAP Cx @Vass Us & Canada
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WORK HISTORY
Principal Solutions Architect SAP Cx @Vass Us & Canada
Dallas-Fort Worth, TX, US
As Principal Solutions Architect, I have successfully led the transition of numerous enterprise commerce environments from fragmented legacy architectures to integrated, cloud-native platforms—often in highly regulated and complex industries such as pharmaceuticals, manufacturing, apparel & footwear, industrial machinery, consumer goods, construction and professional services, fostering high performing, cross cultural teams along the way. • Lead end-to-end digital transformation programs for global enterprises, modernizing legacy commerce platforms into scalable, cloud-native ecosystems.• Architect and deliver SAP CX / SAP Commerce Cloud solutions integrated with enterprise ERP systems (S/4HANA, ECC, and others), Salesforce CIAM, SAP CDC, and other CX solutions.• Design and implement AI/ML-driven personalization, intelligent recommendations, and real-time analytics to enhance B2B and B2C customer experiences.• Oversee multi-country rollout implementations, ensuring global scalability, localization, and regulatory compliance.• Provide strategic consulting to align commerce technology, data strategy, and customer engagement models with business growth objectives.• Guide cross-functional teams through solution design, technical delivery, and change management to ensure successful adoption.• Evaluate and recommend modernization strategies, optimizing processes, integrations, and cloud migration pathways.• Also engaged in architecting and delivering SAP CX solutions in pre-sales and discovery phases, conducting CX strategy workshops, product demos, and value-based presentations for prospective clients. Lead RFP responses, solution design, and migration strategies from on-premises to cloud.
EDUCATION
Malaviya National Institute of Technology
Bachelor of Technology (B.Tech.), Electronics and Communication
Naveen Jindal School of Management, UT Dallas
Master of Business Administration (M.B.A.), Business Administration and Management, General
SKILLS
ABOUT BHASKAR RAY
Digital Transformation Leader with over 18 years of experience driving the modernization of legacy platforms and delivering large-scale, AI-powered B2B commerce and customer experience strategies for global enterprises. Recognized for blending deep technical expertise with strategic business acumen, driving measurable ROI through innovative solution architecture and value-focused delivery. A trusted advisor in SAP CX, I specialize in accelerating business growth through strategic consulting, intelligent automation, and innovative leadership.
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