Ray Atkinson

About Ray Atkinson

Accredited public relations professional with more than 25 years of experience in strategic communications. Accomplished leader with proven track record of success in developing and executing research-based strategic plans to achieve measurable business objectives. Recipient of three Silver Anvil Awards of Excellence from the Public Relations Society of America, the Research Award from the Institute for Public Relations and Best in Show in the PRSA National Capital Chapter Thoth Awards.Areas of expertise: strategic communications, issues management, public relations, issues campaigns, reputation management, public affairs, media relations, research, marketing communications, message development, corporate communications, crisis communications, social media strategy, internal communications, financial communications, M&A communications, change communications.

Experience

1. Senior Director, External Affairs

   Smithfield Foods

   Aug 2023 — Present

Education

• Towson University

  Bachelor's Degree, Mass Communication, Concentration in Public Relations

Skills

• Editing
• Web Content Management
• Spokesperson
• Event Management
• Crisis Communications
• Reputation Management
• Corporate Social Responsibility
• Corporate Branding
• Blogging
• Strategic Communications
• Advertising
• Program Management
• Marketing Communications
• Community Development
• Corporate Communications
• Newsletters
• Government Relations
• Public Speaking
• Issues Management
• Social Media Marketing
• Message Development
• Publications
• Change Management
• Communication Training
• Strategic Planning
• Public Relations
• Internal Communications
• Media Relations
• Social Media
• Management
• Publicity
• Social Networking
• Marketing
• Copywriting
• Strategic Public Relations Planning
• Crisis Management
• Integrated Marketing
• Content Development
• Marketing Strategy
• Strategy