Rayan Biswas
SEO & Digital Marketing Specialist | Helping B2B Companies Rank #1 on Google | PPC, SEM & Social Media Strategy | Technical SEO Expert
- Role
- Search Engine Optimization Executive at Sunknowledge Services Inc
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Rayan Biswas
SEO & Digital Marketing Specialist helping businesses increase visibility, traffic, and…
Experience
Search Engine Optimization Executive
Aug 2024 — Present · Kolkata, IN
Driving organic growth and digital transformation through strategic Search Engine Optimization and comprehensive Digital Marketing solutions for diverse client portfolios.Key Responsibilities: Search Engine Optimization (SEO) Strategy: Develop and execute comprehensive SEO strategies that improve organic search rankings, increase website traffic, and drive qualified leads for clients across multiple industries Technical SEO Implementation: Conduct detailed website audits, optimize site architecture, improve page loading speeds, implement schema markup, and resolve technical SEO issues to enhance search engine crawlability Pay Per Click (PPC) Management: Design, launch, and optimize targeted PPC campaigns across various platforms, focusing on cost-effective lead generation and conversion optimization Google Ads Campaign Management: Create and manage high-performing Google Ads campaigns including Search, Display, Shopping, and YouTube advertising with continuous bid optimization and ROI improvement Social Media Marketing: Develop integrated Social Media Marketing strategies that amplify brand visibility, engage target audiences, and support overall Digital Marketing objectives Content Strategy & Optimization: Collaborate with content teams to create SEO-optimized content, conduct keyword research, optimize on-page elements, and ensure content aligns with search intent Analytics & Reporting: Monitor campaign performance using Google Analytics, Google Search Console, and various SEO tools; provide detailed performance reports and actionable insights to clientsKey Achievements: Consistently improved organic search rankings Increased average client organic traffic Managed Google Ads budgets Developed standardized SEO audit processesTools & Technologies Used:SEMrush, Ahrefs, Google Analytics, Google Search Console, Google Ads, Screaming Frog, Moz, WordPress, Google Tag Manager
Education
Sonargaon University (SU)
BSC in Fashion Design
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