Raymond Hayes
Senior Director of Marketing
- Role
- Senior Director of Marketing at SPB Hospitality
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Raymond Hayes
Strategic, data-driven marketing executive with 15+ years of experience driving growth, engagement, and loyalty for leading hospitality brands. Currently serving as Senior Director of Marketing at SPB Hospitality, I develop and execute full-funnel marketing strategies across iconic restaurant brands like Logan’s Roadhouse, Krystal, Old Chicago Pizza + Taproom, Rock Bottom, and more. With an MBA from UCLA Anderson School of Management, I blend creative leadership with analytical rigor to solve complex marketing challenges and scale results. I led the launch of Krystal\'s first loyalty program, driving a 42% increase in digital engagement in the first quarter. I also oversaw the SMS platform consolidation across three brands, reducing tech spend by 30% while increasing ROI from campaign targeting. My work includes building high-performing teams, integrating customer experience insights, and leveraging advanced segmentation, marketing automation, and omnichannel strategies to deliver measurable impact. Passionate about transformation and brand revitalization, I thrive at the intersection of innovation, analytics, and guest-centricity.
Experience
Senior Director of Marketing
Jan 2024 — Present · Houston, TX, US
Leading the marketing strategy across all iconic SPB Hospitality brands (Logan\'s Roadhouse, Old Chicago Pizza, Krystal, Rock Bottom, Gordon Biersch, J. Alexander\'s, Stoney River, etc.)
Education
California State University, Long Beach
Bachelor's Degree, Business Administration and Management, General
2005 — 2007
Bethune-Cookman University
Bachelor's degree, Business Administration and Management, General
2003 — 2005
UCLA Anderson School of Management
Master of Business Administration - MBA, Master of Business Administration
2008 — 2009
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