Ray Yoes
Global Group Strategy Director
- Role
- Global, Group Strategy Director at Anomaly
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Ray Yoes
Building brands that create culture and business impact- driven by data, insights, and intuition.Expansive and diverse experience leading strategy and brand marketing for global iconic brands, mid-size challenger brands, early stage start-ups in automotive, entertainment, CPG, tech, and finance.Notable brands include- Toyota, Lexus, Formula 1, Zelle, Adobe, Cruise, The Wing, Dame, Kelloggs, Arla, Babbel, Manulife Bank, Bloomberg, and moreSpecialities include Brand Platform development, new business strategy, qual + quant research, GTM/ product strategy, rebrands, mission and values development, workshop creation and facilitation, digital marketing, messaging frameworks, brand architecture, SEO content strategy, influencer and affiliate programs, social media strategy and more.Passionate about team building, mentorship, and creating frameworks which enable cross functional collaboration and creative excellence.
Experience
Global, Group Strategy Director
Nov 2025 — Present
Education
University of Toronto
Bachelor's Degree, Visual Studies
2009 — 2014
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