Ray Tolleson
Data Extraction, Analysis, Visualization, and Insight
- Role
- Trade Analysis at Hard Rock Digital
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Ray Tolleson
I am an Analytics/Business athlete with the ability to pull data from disparate sources and then tell a compelling story from the resulting visualizations. I help organizations with targeted marketing campaigns, customer outreach, or whatever method necessary to reduce churn. To achieve this, I study every point along the customer journey (from lead to win back) as an opportunity to make observations and learn behaviors that enable an organization to provide an optimal customer experience. I can work as a cross departmental internal consultant for a large corporation discerning actionable insight from large data sets or help implement new KPI’s for a smaller startup. TECHNICAL SKILLS • SQL, Domo, Tableau, Snowflake • Amplitude, Trello, Asana, Jira, Lucid, Power BI • Recurring Revenue Financial Modeling, Pro forma Creation • Expert level MS Office abilities particularly Excel and PowerPoint • Data mining, BI management, ad-hoc data/query requests • Create, manage all PII data transfers to approved vendors SOFT SKILLS • Work cross functionally with the Marketing, Finance, IT, Operations, Customer Support, and Executive departments • Subscription Customer retention/engagement/journey strategy • Marketing automation implementation • Employee mentoring/training
Experience
Trade Analysis
Jan 2023 — Present · Hollywood, FL, US
Monitor, drive and continuously critique the performance of the sportsbook, contributing to the delivery of a customer focused, competitive and innovative sports betting experience • Work as part of a team tasked with ensuring the business is provided with pertinent and actionable insights to continuously improve the performance of every facet of the sportsbook • Build visualizations, scheduled performance updates, deliver clear insight on the effectiveness of sportsbook strategy execution, and conduct ad hoc analysis as required to deliver definitive answers to questions raised within the business • Using a strong understanding of probability and statistics to discern customer behavior and anticipate possible future actions • Write code to source data and then manipulate it to hone in on what is most important, then create compelling visualizations and narrative to communicate the findings
Education
University of Georgia - Terry College of Business
BBA, International Business
AIU
Masters, Information Technology
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