Ray Norton
SEO | AI Search | Organic Growth | AEO | GEO | Aunty x12
- Role
- Sr Manager of Seo & Geo at Gabb
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Ray Norton
Senior SEO, AI Search, and organic growth strategist specializing in entity-driven optimization, generative search readiness, and cross-platform discoverability.I design structured content ecosystems that align with knowledge graphs, support retrieval-based AI systems, and translate brand authority into both human-trusted and machine-readable signals.Core expertise:• Entity SEO; schema architecture• Generative search optimization (AEO / GEO / AIO)• Topical authority; knowledge graph alignment• E-E-A-T signal engineering• Prompt-informed content workflows• Organic revenue growth; demand captureI bridge technical SEO, content governance, and AI workflows so brands don’t just rank, they’re understood across search, generative engines, and emerging AI interfaces. 8+ years in SEO and digital strategy. Background in copywriting, editorial systems, WordPress, UX/UI, and conversion-focused content. Building an engaged Pinterest audience of 25K+ and published in Reader’s Digest. Hablo español.
Experience
Sr Manager of Seo & Geo
Nov 2025 — Present · Lehi, UT, US
Education
Brigham Young University
Bachelor of Science - BS
2011 — 2016
Skills
- Salesforce.com
- Customer Service
- Training
- Microsoft Office
- Sales
- Team Leadership
- Leadership
- Powerpoint
- Microsoft Excel
- Lead Generation
- Public Speaking
- Account Management
- Marketing
- Team Building
- Management
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