Ray Lakhani
Founder @Raw Law Media
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WORK HISTORY
Founder @Raw Law Media
I founded Raw Law Media in 2021, but the work started in mid-summer 2020 during COVID, when I began experimenting with social media for law firms under a different name. At the time, most firms didn’t believe social media could drive real business outcomes. I was among the first to prove otherwise at scale, working alongside firms and organizations like Bader Law and 8 Figure Firm in Atlanta.Nearly five years later, I’ve stayed exclusively focused on the legal industry, working with 100+ personal injury law firms nationwide and producing tens of thousands of original legal content assets across every major platform. Along the way, I’ve tested, broken, rebuilt, and refined nearly every approach to social media for law firms—learning from real wins, real failures, and real performance data.Raw Law Media builds media engines, not content calendars. We help law firms create consistent, recognizable visibility through a strategic blend of education, entertainment, and personality, without fear of looking human or occasionally looking silly. Social media isn’t a courtroom. It’s a place people go to learn, laugh, and connect—and firms that understand that win.I lead strategy, creative direction, and execution across all engagements, overseeing systems that combine content, distribution, paid amplification, and AI-powered workflows to drive scalable, repeatable growth.After years of iteration, this model now drives consistent engagement, audience growth, and inbound opportunity for firms ready to lead their markets instead of blending in.
EDUCATION
University of Houston
Communications & Journalism
Clements High School
High School Diploma
ABOUT RAY LAKHANI
The Country Club is empty. The handshake deals are gone.The new golf course is the Instagram feed. If you aren\'t winning there, you are losing market share to someone who is.I founded Raw Law Media to solve one problem: Obscurity.Most law firms are boring. They blend in. They use stock photos. They post generic updates that nobody reads. That is a liability.I don\'t run a \"social media agency.\" I build Media Engines for elite trial lawyers.We stop you from acting like a law firm and start running you like a Media Company. That means:No generic marketing.No \"trends for the sake of trends.\"Just aggressive, high-leverage assets that convert attention into legacy.The Result: We turn Lawyers into Legends.
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