Ray Hernandez

About Ray Hernandez

An automotive industry professional for over 30 years. My career started with Southeast Toyota, a world class company. In my 23 years there we were provided with extensive training in all aspects of automotive and dealership operations. Some of the training includes: NADA Dealer Academy, Atcon Parts and Service College, Dale Carnegie Course, Senn-Delaney, etc.

Experience

1. Divisional Fixed Operations Director

   Sonic Automotive

   Feb 2023 — Present · Fort Myers, FL, US

   It’s been a while since I’ve posted regarding my move to Mercedes Benz of Fort Myers. The opportunity to be a part of this team has been a blessing. We have accomplished a lot in 2024 and 2025 will be even better. Watch out what happens as this team starts to gel. More updates to come!

Education

• Barry University

  Business Administration and Management, General

Skills

• Marketing
• Parts
• Automotive Aftermarket
• Sales Operations
• Customer Retention
• Customer Service
• Automotive Electronics
• Motorsports
• Account Management
• Reynolds
• Strategic Planning
• Forecasting
• Continuous Improvement
• Profit
• Dealers
• Automotive Repair
• Sales Management
• Training
• Customer Satisfaction
• Advertising
• New Business Development
• Warranty
• Spare Parts
• Product Development
• Powertrain
• Inventory Management
• Dealer Management
• Automotive
• Brake
• Negotiation
• Vehicles
• Purchasing
• Process Improvement
• Sales
• B2b
• Aftersales
• Sales Process
• Automotive Parts
• Suspension
• Marketing Strategy