Ray G
Senior Data Analyst @PayPal
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WORK HISTORY
Senior Data Analyst @PayPal
London, GB
Develop, monitor, and optimize omni-channel campaigns for lead generation and merchant acquisition for the EMEA market using BigQuery, Git Jupyter Notebooks, Salesforce and Tableau• Use Python and SQL to automate processes for lead scoring and incorporate data from various sources.• Analyse campaign performance and share insights with stakeholders for real-time improvements.• Collaborate with Sales, Marketing, and Partner team on strategy alignment and campaign execution.• Ensure seamless coordination with cross-functional teams, including ensuring strong stakeholder communication throughout the project lifecycle.
EDUCATION
University of Westminster
Master of Arts - MA, Hypermedia Studies
Goldsmiths, University of London
Doctor of Philosophy - PhD, Cultural Studies/Critical Theory and Analysis
University of Westminster
Bachelor of Arts - BA, Photography & Digital Arts
University of Amsterdam
Certificate, Digital Research Methods
Faculdade de Psicologia da Universidade de Lisboa
Licenciatura, Psychology
ABOUT RAY G
I am an experienced, skilled and accomplished business intelligence, data scientist and product analyst with several years of experience in providing actionable insight from a variety of sources, including web and app analytics, CRM, and social media, through qualitative and quantitative analysis within an Agile framework. My career has been characterised by strategic and goal-oriented analytical work and critical thinking, with very good communication and client-facing skills, based on a resilient and open-minded approach, working individually and/or as a part of a team.
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