Ray Gonzalez
Strategic Marketing Analytics Partner to Sales & Marketing
- Role
- Senior Engineer, Analytics at Time Warner Cable
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Ray Gonzalez
SOFTWARE DEVELOPMENT | ENTERPRISE MIGRATIONS AND INTEGRATIONS | ANALYTICS Highly experienced managing multimillion-dollar campaigns including media buying, online advertising, SEM, SEO, PPC, retargeting, for companies such as Visa, Nordstrom, Hard Rock (e-commerce), Amazon (AWS) using web analytics, Adobe Analytics, Google Analytics Premium, and various CRMs.• Experienced Program Manager offering 16 years of success leading all phases of diverse technology projects; software development, enterprise analytics and big data• Business Strategist; plan and manage multimillion-dollar projects aligning business goals with technology solutions to drive process improvements, users enhancements, personalized recommendations and bottom-line gains• Online Marketing Specialist; plan and manage multimillion-dollar campaigns including media buying, online advertising, SEM, SEO, PPC, retargeting, A/B and multivariate testing• Excellent Communicator; leverage technical, business and financial acumen to communicate effectively with leadership, business owners, product owners and team members. • Expert in Agile and Waterfall project management technologies; able to manage large project teams and known for high-quality deliverables that meet or exceed timeline and budgetary targets
Experience
Senior Engineer, Analytics
Jun 2016 — Present
Gather business requirements from leadership and key stakeholders• Set up and configuration of Adobe Dynamic Tag Manager• Set up and configuration of Adobe SiteCatalyst• Set up and configuration of Google Analytics Premium• Set up and configuration of Google Tag Manager• Work with leadership, project managers and key stakeholders from over 3+ teams• Work closely with UX, front end developers, engineering and QA teams• Work closely with Data Warehouse and Business Intelligence teams to validate data accuracy• Develop holistic dashboards pulling data from multiple data sources
Skills
- Hadoop
- Ibm Coremetrics
- Rich Promo
- Web Trends
- Tableau
- Adobe Report Builder
- Adobe Cq
- Windows, Linux, Ubuntu, Red Hat, Vms
- Adobe Sitecatalyst
- Adobe Dynamic Tag Manager
- Apollo
- Maxymiser
- Sql Server Management Studio
- Microsoft Sql Server
- Microsoft Visual Studio
- Html, Html5, Css, Asp, Cold Fusion, .net, Javascript and Php
- Adobe Photoshop Cs6, Adobe Fireworks Cs6, Microsoft Outlook, Microsoft Excel, Mi
- Omniture
- Adobe Digital Pulse Debugger
- Ibm Netinsighgts
- Radiant
- Adobe Dreamweaver Cs6
- Rich Relevance and Brighttags (Signal) Tag Management
- Microstrategy
- Ibm Unica
- Adobe Discover
- Urchin
- Adobe Test & Target
- Clicktracks
- Google Analytics
- Keywordmax
- Git, Vim, Adobe Analytics Debugger, Google Analytics Debugger, Charles Web Debug
- Kentico
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