Ray Difrancesco
Marketing and Advertising Professional
- Role
- VP Gpc Marketing at Merrill Lynch
- Location
- Trenton, NJ, US
- LinkedIn followers
- 500 followers
About Ray Difrancesco
Direct Response and Relationship Marketing Professional -15+ years…
Experience
VP Gpc Marketing
Mar 2005 — Present
Managed multiple agencies and internal creative resources to develop integrated marketing campaigns to launch and cross-sell products and services to both clients and prospects-Developed multi-channel marketing plan and messaging architecture for the launch and continuing promotion of e-delivery to internal business partners and clients-Participated on the cross-functional Financial Advisor tools team and led the development of both printed and online FA tools guide as well as an enhanced seminar and pitch book section for the internal field resource site-Reviewed and provided strategic direction on all new creative projects for Merrill Lynch’s internal agency
Skills
- Product Development
- Integrated Marketing
- Multi-Channel Marketing
- Product Marketing
- Digital Marketing
- Relationship Marketing
- Marketing Communications
- Creative Strategy
- Digital Strategy
- Creative Direction
- Customer Insight
- Strategy
- Analytics
- Cross-Functional Team Leadership
- Marketing Strategy
- Social Media Marketing
- Marketing Management
- Email Marketing
- Media Buying
- Copywriting
- Marketing
- Media Planning
- Lead Generation
- Strategic Planning
- Online Marketing
- Market Research
- Advertising
- Direct Mail
- Digital Media
- B2b
- Direct Marketing
- Management
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