Rawad Khazem
Sales Director of the Mea and Africa @U.S. Tobacco Cooperative Inc
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WORK HISTORY
Sales Director of the Mea and Africa @U.S. Tobacco Cooperative Inc
US
USTC (U.S. Tobacco Cooperative), GlobalSales Director – Middle East & AfricaNovember 2025 – PresentLeading USTC’s market entry and expansion strategy across the Middle East & Africa, with initial focus on KSA, GCC, and North Africa.Developing full go-to-market frameworks including pricing architecture, excise optimization, distributor margins, and channel strategy.Structuring market entry models (import vs. distribution entities), including regulatory compliance, capital requirements, and licensing strategy in key markets such as Saudi Arabia.Leading exclusive distributor negotiations and partnership structuring, including commercial terms, KPIs, and performance frameworks.Building detailed financial models (P&L, break-even, volume ramp-up, OPEX) to support investment decisions and long-term growth planning.Designing and implementing route-to-market strategies across General Trade, Wholesale, and Key Accounts, targeting large-scale retail coverage.Collaborating with internal stakeholders on product positioning, portfolio strategy, and pricing vs. competitive benchmarks.Driving strategic alignment between global leadership and regional execution teams to ensure scalable and sustainable market expansion.
EDUCATION
University of Atlanta
Bachelor's degree, International Business
SKILLS
ABOUT RAWAD KHAZEM
Results-driven sales leader with over 13 years of regional and global experience in FMCG/CPG across the USA, GCC, and MENA. Proven ability to grow market share, optimize trade spend, lead large cross-functional teams, and design channel strategies that drive revenue. Strong track record of key account wins, digital and trade marketing initiatives, and multi-market execution.
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